Background
A multidisciplinary, hands-on creative director/graphic designer with experience creating digital and traditional media for hospitality, beauty, fashion, retail, the arts and more. Managed and completed projects for high-profile companies and world-class institutions, such as 10 boutique hotels in Northern California, Sephora, Neiman Marcus, and multiple art & science institutions in Dallas, TX, including Dallas Museum of Art and Perot Museum of Nature and Science.
Methodology
A systematic thinker, approaches each assignment with a clear design process, fueled by client objectives; finishing with careful attention to detail, including compelling typography and imagery; often delivering with brand guidelines to inspire brand ambassadorship. Follows projects through with knowledge, intuition and versatile style, achieving expressive, cost-effective, time-managed results.
Education
RHODE ISLAND SCHOOL OF DESIGN
BFA in graphic design, BGD (Bachelor of Graphic Design)
YALE UNIVERSITY
Yale’s Summer Program in Brissago, Switzerland (MFA courses with world-renowned design masters Paul Rand, Armin Hofmann and Wolfgang Weingart).
Achievements
Gold award for outstanding merchandising, Globalshop
Honored by American Society of Landscape Architects
Awards for excellence in publication and media design, Texas Association of Museums and American Association of Museums
Twice awarded for excellence, Dallas Society of Visual Communications
Print Magazine, Regional Design Annual
Qualifications
WOODSIDE HOTEL GROUP/INDIAN SPRINGS CALISTOGA/
BERNARDUS LODGE & SPA
Freelance Design Services 10/2018–present
Creative Director 8/2017–10/2018
For boutique hotels in Northern California, creative direction and hands-on design work for all touch points from social media & website design to printed collateral, print ads & property signage. Working directly with executive leadership, hotel owners, management, and creative teams, owning the design process and best practices. Accountable for establishing and maintaining quality design standards across all media through to brand books. Playing a crucial part in overall product delivery alongside technology and QA teammates. Resourcing design to ensure project deadlines and budget are met. Bidding briefs and presenting work at a high level to hotel ownership. Managing and directing the bandwidth and deliverables.
EBR GRAPHIC DESIGN
Designer | Design Director 1/2007–present
Contract / freelance / in-house creative direction and design services for:
Hilton Creative Studio: Waldorf Astoria brand ID development and rollout
Mary Kay global branding and packaging
Perot Museum of Nature and Science wayfinding
City of Dallas’ Trinity River project (logo, identity, brand guidelines, and wayfinding/signage plan)
Dallas Museum of Art: Creative director during rebranding and 100-year celebration. Restructured the design process for better functionality.
SEPHORA/LVMH
Art Director 11/2014–8/2016
Photo art direction and design for several campaigns (visual merchandising, digital, and printed materials) including Sephora’s collaboration with Disney’s Minnie Mouse and Play! by Sephora. Helped create a new store branded look by establishing typographic and navigation/wayfinding specifications for 320 retail stores.
NEIMAN MARCUS
Graphic Designer 9/2011–6/2013
Upscale design for national ads, brochures, event invitations, The Book inserts, large-scale wallscapes, in-store signage.
WISTERIA
Manager of Graphic Design 12/2009–4/2011
Hands-on design direction for visual brand across all touch points: e-commerce, email campaigns, catalog, advertising, store signage and POS print materials.