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Trinity River / Logo, Brand Identity & Environmental Graphic Design
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A 10,000-acre public open space welcoming all of Dallas to come together and enjoy the outdoors.
A river that turns with continual movement brings life to the water. Ecosystems of foliage, fish and birds are represented in the three region logos which emerge from the primary logo shape.
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Wayfinding and Signage Program
Guiding visitors from anywhere in the world to any destination in the 26-mile river corridor.
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Getting the Word Out
Designed to build brand awareness and promote environmental stewardship for zero waste.
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